To succeed in any form of business - you need an internet presence. Back in the day all you needed was a website, but these days you need SEO(search engine optimizing), a strong E-mail list if you are direct selling to customers amongst other fancy things in order to have a strong internet presence.
It's my belief that the best way to establish this solid internet presence or any kind of presence in general is through Youtube®. Youtube® is basically in this case is a way for you to connect directly with your audience through video updates, regular vlogs, and interaction with your audience. I don't care if you have an audience of 100 people. Talk to those people, keep uploading videos and watch your medium become a power house.